The European
Hotel Development


Conference programme 2019

hotelforum 2019 will take place at the Hotel Bayerischer Hof in Munich on the last day of EXPO REAL Wednesday, 9 October 2019. The program will be held in German and English language. Simultaneous interpretation in German and English will be provided.

On Thursday, 10 October 2019 we offer an additional tour to the Schwabinger Tor including a visit of Andaz Hotel downtown Munich.

Wednesday, 9 October 2019

08.30 a.m.


Hotel lobby
Registration hotelforum 2019


Atrium + GH Guest Ready Lounge
Welcome coffee and opening of exhibition area

09.30 a.m.


Cinema Lounge
Masterclass I: Building Information Modeling (BIM)The benefits in the value chain from hotel design, planning, detailed planning and realisation to handover to the operator and facility management
Introductory lecture
by Prof. Rasso Steinmann, Munich University of Applied Sciences, Institute of Applied Building Informatics and panel discussion with
Paul Dudda, Shareholder & CEO, DES
Martin Kemmer, Executive Director, PlaceValue
Kerstin Lüdemann, Managing Director, MPP MEDING PROJEKT + PLAN
Michael Rieping, Senior Project Manager, Union Investment Real Estate
chaired by Urban Knapp, President ena e.V. and Board Member of K+S Architekten AG
Only by registration due to limited room capacity: [email protected]


Masterclass II: Artificial Intelligence (AI) in the hotel industry – between theory and practice, with Prof. Dr. Vanessa Borkmann, Head of Research in the hotel and tourism field and Dennis Stolze, Head of Department "Cognitive Environments", Fraunhofer IAO as well as Markus Marth, COO, Hotel Schani Wien

10.15 a.m.


Welcome note by Andreas Martin, Managing Director, hotelforum
Hotel Property Award 2019: Presentation of the ten nominated hotels with Harro Grimmer, Managing Partner of MPP - MEDING PLAN + PROJEKT GmbH, Speaker of the jury

10.30 a.m.


Project showcases:
News from the industry at 15-minute intervals, inter alia, with
CO²-neutral: Berghotel Rehlegg sustainable – regional - natur loving
Johannes Lichtmannegger, Executive Board, "Rehlegg"
CO-nversion: More than a flirt, a consistent implementation: Hotel Liebelei Vienna
Martin Stockburger, Managing Director, Koncept Hotels
CO-ffee to go & beds to stay with Coffee Fellows Hotel
Dr. Stefan Tewes, Managing Director, Coffee Fellows
Cook & Co: Bentō Inn: One hotel, endless possibilities
Heidi Kronschnabl, Project Manager & Verena Mannek, Head of Reservation, GORGEOUS SMILING HOTELS
CO-living: Re-Designing Tomorrow
Jan Garde, Founder & Chairman, THE EMBASSIES OF GOOD LIVING
CO-mmunal spaces for conversations & connections at: Caption by Hyatt
Guido Fredrich, Regional Vice President Development Europe & Northern Africa, Hyatt Hotels & Resorts

12.00 noon


Roofgarden I/II
Lunch with a view

1.15 p.m.


Cinema Lounge
CEO workshop with Liam Brown, President and Managing Director Europe, Marriott International
(by invitation only)

1.15 p.m.


Techno Pitch - 5 start-ups with smart, digital technologies for the hospitality and hotel development industries
powered by DerProfitester and Gastgewerbe-Magazin in cooperation with hotelforum.
The expert jury:
Hotel industry: Constantin Rehberg, Chief Digital Officer, prizeotel
Institutional investor: Kirsten Falke, Head of Digitalisiation, Business Development & Processes, Union Investment Real Estate
Hotel operator: Pierre Beckerich, Owner of Yooma Lounge
Media: Sandra Lederer, Editor-in-chief at hotelbau
Jury president: Christian Fiedler, Managing Director, Gastgewerbe-Magazin Online / Inproma

2.15 p.m.


Atrium + GH Guest Ready Lounge
Dessert coffee break

3.00 p.m.


3 questions to Otto Lindner
CEO of Lindner Hotels

3.15 p.m.


Drivers of change in Hospitality
Prof. Christopher K. Anderson,
Director Center for Hospitality Research, Cornell University, School of Hotel Administration (in English language)

3.45 p.m.


Panel discussion:
Hotel & Co Respecting and rethinking boundaries
Prof. Christopher K. Anderson, Director Center for Hospitality Research, Cornell University, School of Hotel Administration
Hannibal DuMont Schütte,
Founder and CEO, STAYERY
Marcel Lindt, Vice President of Development Europe, Residential and Extended Stay, Accor
Dr. Steen Rothenberger, Founder & Shareholder, Lindenberg Hospitality
chaired by Jeffrey Scott, Managing Consultant, PKF hotelexperts (in English)

4.45 p.m.


Atrium + GH Guest Ready Lounge
Coffee break


Start-up Business-Speed-Dating (with fee based registration)
with the following mentors:
Hotel operator: Pierre Beckerich, Owner of Yooma Lounge
Architecture/project development: Harro Grimmer, Managing Director, MPP - MEDING PLAN + PROJEKT
Hotel Online Marketing: André Meier, Managing Director, Online Birds
Hotel development: Matthias Niemeyer,
Head of Hotel Development Europe, Adina Apartment Hotels
Hotel operator: Nizar Rokbani,
Founder of Schulz Hotels
Institutional investor: Martin Schaller, Head of Asset Management Hospitality dept., Union Investment

5.30 p.m.


CEO presentation
 with Liam Brown, President and Managing Director Europe, Marriott International
Chaired by Michael Widmann, Managing Director PKF hotelexperts to be followed by the ceremony of the UPGRADE Award with participants of the Techno Pitch by DerProfitester and Gastgewerbe-Magazin in cooperation with hotelforum

6.30 p.m


Atrium + GH Guest Ready Lounge
Cocktail reception & networking

7.45 p.m.


Gala evening
Festive gala dinner / Award Ceremony
Hospitality Innovation Award 
Hotel Property Award

11.30 p.m.


Falk´s Bar
End of official program / concluding drinks at the bar

Thursday, 10 October 2019

Visit of the Andaz Munich Schwabinger Tor with a guided hotel tour, a chat with Dr. Wolfgang Müller, Managing Director of Jost Hurler Group and Guido Fredrich, Regional Vice President Hyatt Hotels & Resorts to be followed by a small snack.
Due to limited capacities only by registration: [email protected]

09.45 a.m.

Meeting point in the hotel lobby of Andaz Munich Schwabinger Tor, Leopoldstraße 170, 80804 Munich

10.00 a.m.

1st guided hotel tour (max. 25 people) approx. 45 minutes

10.15 a.m.

2nd guided hotel tour (max. 25 people) approx. 45 minutes

11.00 a.m.

Dr. Wolfgang Müller, Managing Director, Jost Hurler Group gives an overview of the "Schwabinger Tor" development (Metro/Holiday Inn) and today  (Andaz Munich/offices/apartments and more)


to be followed by a Bavarian snack

12.00 noon

End of programme

Please note: The program is subject to change.

contact us

For more information please send us a request

* *