The European
Hotel Development


Hospitality Innovation Award 2011

Head of the GEO Magazine received the Hospitality Innovation Award in 2011. This prize, awarded by the PKF hotelexperts, was handed over during the hotelforum gala evening on October the 6th, 2011.

The Hospitality Innovation Award is being given since 2007 von PKF hotelexperts in recognition of significant accomplishments which had a lasting impact on the international hotel industry. Prize money connected to the award in the amount of 2.500 euro will be assigned by the award winners to a charitable organization of their choice.

Michael Widmann, Chief Executive Director of PKF hotelexperts"See the world from a new perspective - this is the slogan of the GEO magazine that has been deeply inspiring globetrotters for three decades. Like hardly any other publication GEO gives their readers an opportunity to look beyond their own nose and to get to know foreign cultures. In-depth reports of exotic destinations including professional investigations of characteristics of the associated flora and fauna and impressive photographic material allow the reader to discover different living environments and enable in particular a critical analysis of ecological, social and cultural aspects. Especially in the age of Soundbites and Twitter GEO reportages make a refreshing counterpoint. GEO fuels the desire to see foreign countries and cultures and is thus a pioneer of smart and open journeys in its best form".

About the award winner: The longstanding editor-in-chief of the Stern magazine, Rolf Gillhausen founded in 1976 the GEO magazine in the publishing house Gruner & Jahr. This was the birth of one of the nowadays most popular scientific magazine. About 3 millions readers are reached per month. Elaborately arranged photo series and comprehensive reports are the brand labels of the magazine. Thematically speaking the focus is on scientific topics such as medical science, biology, ecology, as well as politics and travelling, technology, population development and much more around the planet Earth find their place. The GEO magazine series dedicated to the highly diverse special topics has been developed over the decades. GEO is also successful abroad since the magazine is meanwhile introduced in 18 countries.

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