The European
Hotel Development


Hospitality UPGRADE Award


7 OCTOBER 2020






Gastgewerbe Magazin


The Techno Pitch will be held for the third time in 2020 as part of hotelforum and the prize "Hospitality UPGRADE Award" will be presented by hotelforum together with Gastgewerbe Magazine and for the first time in cooperation with GNERATOR powered by GIRA.
Five innovative start-ups will be selected by a and pitch their ideas to a jury: 4 minutes’ presentation time and 3 minutes’ Q&A by an expert jury. The prize will be awarded to start-ups that use smart and digital technologies to sustainably “upgrade”

  • processes, operational performance
  • and the guest experience before, during and after the hotel stay
  • processes and operating performance in planning and hotel development, as well as in the finished hotel property.

A board of trustees will nominate 5 start-ups among the applicants for the pitch. Experts of the hospitality industry such as investors, hotel operators/owners, architects, trade magazines and the tech industry will be part of the jury.


Previous start-up winners were Floating Office (2019) and HOTELSHOP.one (2018)

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