The European
Hotel Development


Hotel Property Award 2019

This year’s “Hotel Property Award 2019” went to the Schgaguler Hotel in Castelrotto/Kastelruth, South Tyrol. The prize was awarded at the hotelforum gala evening held on 9 October.

Schgaguler Hotel

Photo: Thomas Schgaguler

Hotel Property Award winner 2019

From left to right: Michael Widmann, PKF hotelexperts, Tobias and Peter Schgaguler,
Schgaguler Hotel Castelrotto (Hotelimmobilie des Jahres 2019), Andreas Martin,
hotelforum // Photo: Walter Glück

Andreas Martin
, Managing Director of hotelforum management GmbH, said: “On the one hand, this year’s award winner has distinguished itself through its consistent stylistic implementation of the repositioning of an outdated apartment hotel concept by the architect Peter Pichler. At the same time, the Schgaguler family also succeeded in bringing about a change from the generation of the parents to their four children. Three of the children are responsible for the day-to-day running, whilst their eldest brother, who is a photographer, shares responsibility for the interior design of the hotel, and their parents continue to look after the holiday guests on a personal basis”.

The Schgaguler Hotel is located in the historic centre of Castelrotto/Kastelruth, which is considered the gateway to the Dolomites. It has been fundamentally redesigned by the young architect Peter Pichler, who trained with Zaha Hadid and Rem Koolhaas, and has a simple but above all timeless, harmonious architectural language that does without folklore. The iconic basic structure of the hotel with its three gabled roofs dating from 1984 has retained its shape. With its stone-like texture and light grey colour, the composite material of the façade is reminiscent of the rock of the Dolomites surrounding the village. The interior design is united by the shared goal of creating a space combining inspiration, regeneration and contemplation. Minimalism is conceived as an antidote to the sensory overload of everyday life. This made it possible to create spaces that promote self-reflection and eliminate the superfluous. In addition, the revitalisation of the existing property was very largely carried out using local materials, in collaboration with local companies. Almost all areas of the hotel are designed to be accessible.

The interdisciplinary 19-member jury selected four nominees from Germany and six from other European countries out of this year’s crop of 51 hotel applications from 14 European countries. Three hotels were selected from among these ten nominees to take part in the final (in alphabetical order):

InterContinental Lyon – Hotel Dieu (Lyon, France)
LINDLEY LINDENBERG (Frankfurt am Main, Germany)
Schgaguler Hotel (Castelrotto/Kastelruth, Italien)

from left to right: Michael Widmann, PKF hotelexperts, Harro Grimmer, MPP (Speaker of the hotelforum jury), Tobias and Peter Schgaguler, Schgaguler Hotel Castelrotto (Hotel Property Award 2019), Dr. Steen Rothenberger, LINDLEY LINDENBERG (Finalist), Mario Maxeiner, IHG for the InterContinental Lyon – Hotel Dieu (Finalist), Andreas Martin, hotelforum // Photo: Walter Glück

The selection was once again preceded by an intensive debate among the jury. Harro Grimmer, Managing Director of MPP Meding Projekt Plan and spokesman of the hotelforum jury, said: “One of the nominated hotels took the lead after the first preselection, with the focus being placed on the operating figures, but after the second selection another hotel drew ahead when the focus was placed on the concept, and in the end the winning hotel reached the top, but the running was close. This time the focus was particularly placed on the highly successful design and the architecture, but this discussion process has once again shown that in the end it is always the overall package that decides. The examination of the respective hotel concepts from the point of view of the individual professional groups represented on the jury is highly decisive for the decision-making process, and the winning hotel needs to get top marks in all disciplines.”

The mix of the three finalists, consisting of new buildings, conversions and the repositioning of a holiday hotel, reflect today’s trends. The Schgaguler Hotel is a repositioning of an existing hotel, whilst the InterContinental in Lyon is a conversion of an impressive 18th Century hospital. Finally, the LINDLEY LINDENBERG is a new building in the East of Frankfurt am Main, in the up-and-coming quarter surrounding the European Central Bank. Half of this year’s TOP 10 are classical new buildings, whilst the other five nominees have emerged from the repositioning of existing hotels or the conversion of historic buildings.
Martin: “To transform a unique property such as this former hospital in Lyon into a hotel with restaurants and bars, a conference area, shops and public areas requires a great deal of sensitivity. The interior designer Jean-Philippe Nuel has once again proven that he has this kind of empathy, as was already the case in the Radisson Blu Nantes, the “Hotel Property of the Year 2013”. At the same time, he has also succeeded in making the hotel open to the public as a meeting place for the local population.”

The LINDLEY LINDENBERG is based on the experience of a guest community in which long-term tenants and overnight guests share and use not only their rooms but also a large number of common areas. The size of the 100 rooms is therefore limited to the minimum. The hotel sees itself as a place of “collaborative living”, in which access plays a greater role than ownership and satisfies a social need for communal living and working. In their colourful diversity, the recreation rooms of the common areas become the equivalent of having a living room, dining room, hobby room, kitchen and office of one’s own. “The communally-used places form the core of this hotel, and also create a connection to the outside world – arranged vertically behind a glass display window”, says Martin. The LINDLEY LINDENBERG also has its own herb greenhouse and buys fruit and vegetables from regional farmers. Orange juice is therefore not on the menu. Many of the fabrics used in the hotel, such as bed and pillow covers as well as laundry bags, are produced in Sierra Leone by former “Sowies”(circumcisers), who have thus been given a new professional perspective.

The Award targeted both hotel developers, owners and operators. Applications to the “Hotel Property Award” were received from hotels which were opened between January 2018 and July 2019. The jury was looking for a successful interplay between architecture and design, integration into the project environment, sustainability and technical innovations, the originality of the concept, as well as cost-effectiveness.

The winner of the “Hotel Property Award 2019”:
Schgaguler Hotel
Location: Castelrotto/Kastelruth, Italy
Owned by: Schgaguler family
Operated by: Schgaguler family
Project developer: Schgaguler family, Peter Pichler Architecture
Architect: Peter Pichler
Interior design: Peter Pichler Architecture & Martin Schgaguler
Type of operation/category: holiday hotel, full-service, 4 superior
Construction period (conversion): 4 months
No. of rooms: 42

The two other finalists in alphabetical order:
InterContinental Lyon – Hôtel-Dieu
Location: Lyon, France
Owned by: Crédit Agricole Assurance
Operated by: IHG
Project developer: Generim
Architect: Albert Constantin & Didier Repellin
Interior design: Jean-Philippe Nuel
Type of operation/category: city hotel, full-service, 5 stars
Construction period (conversion of existing establishment/mixed-Use): 48 months
No. of rooms: 144

Location: Frankfurt am Main, Deutschland
Owned by: Julius Kleemann Handel GmbH
Project developer: ROTHENBERGER 4XS
Architect: Franken Architekten GmbH (LPH 1-4), Exitecture Architekten (LPH 5-8)
Interior design: studio ABERJA
Type of operation/category: city hotel, guest community
Construction period (new construction): 32 months
No. of rooms: 100

10 nominee hotels in alphabetical order:
Andaz Vienna Am Belvedere (Vienna, Austria)
Hotel Indigo Milan – Corso Monforte (Milan, Italy)
InterContinental Lyon – Hôtel-Dieu (Lyon, France)
JAMS Music Hotel Munich (Munich, Germany)
Krønasår - The Museum-Hotel (Rust, Germany)
LINDLEY LINDENBERG (Frankfurt am Main, Germany)
Radisson Collection Hotel, Tsinandali Estate Georgia (Zinandali, Georgia)
Scandic Kødbyen (Copenhagen, Denmark)
Schgaguler Hotel (Castelrotto/Kastelruth, Italy)
Schulz Hotel Berlin Wall (Berlin, Germany)

Previous winners of the “Hotel Property Award”:
QO Amsterdam (2018), Bretterbude Heiligenhafen (2017), Reichshof Hamburg CURIO Collection by Hilton (2016), Hotel Zoo Berlin (2015), Holzhotel Forsthofalm Leogang, Salzburger Land (2014), Radisson Blu Hotel Nantes (2013), Hotel TOPAZZ Vienna (2012), 25hours HafenCity Hamburg (2011), Roomers Frankfurt (2010), Lindner Park-Hotel Hagenbeck (2009), 25hours Frankfurt (2008), Schloss Elmau Luxury Spa & Cultural Hideaway (2007), Hotel Daniel Graz (2006), Colosseo Erlebnishotel Rust (2004), Rocco Forte Hotel Amigo Brussels and Accor Suite Hotel Hamburg (2003), Hilton Cologne (2002).

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