the european
hotel development



The “UPGRADE” Award will be presented by hotelforum in cooperation with the team from DerProfitester and Gastgewerbe magazine. For the first time, smart digital technologies will be recognised which enhance processes, operational excellence and guest experience in the hotel and tourism industry. The Award was presented for the first time as part of the hotelforum conference programme presented on 10 October 2018. Six startups - Gronda, Hotelhero, HOTELSHOP.one, Robotise, sleeperoo and UpsellGuru - pitched their ideas to a jury of hotel, trade and industry representatives.

The winner was the HOTELSHOP.one startup, a simple but convincing idea to make an overnight stay into a shopping experience for guests . Now hotel mattresses, decorative elements or cosmetics can be ordered directly from the hotel’s online shop that is located in the hotel itself. The platform makes it possible to extend the value chain, build customer relationships and enhance brand experiences.

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