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hotelforum: “Hospitality Innovation Award” presented by PKF hotelexperts to Alex Tourski from the izi.TRAVEL platform

11 Oct 2018

This year’s “Hospitality Innovation Award” goes to Alex Tourski from izi.TRAVEL. The prize was awarded by PKF hotelexperts, and was presented to the storytelling platform founder Alex Tourski at yesterday’s hotelforum gala evening. The winner of the “Hotel Property Award 2018” was also announced on the same evening.

Michael Widmann, CEO of PKF hotelexperts: “The future of the hotel and tourism industry lies in storytelling – establishing a credible foundation in stories and local contexts. Soulless, standardised hotels need to make way for hotels that have character and offer local flair. Hotels need to be integrated into towns and neighbourhoods. Alex Tourski has created izi.TRAVEL, a groundbreaking platform that introduces local history and tells stories to hotel guests and other travellers.”

The idea at the heart of izi.TRAVEL is that every location and every work of art has a story to tell; that art, streets and cities only really come to life through these stories; and that stories connect people. A team of Dutch developers got together with a Swiss investor in 2011 to bring museums and cities and their stories together with travellers who want to discover the world in a new way: through a global platform, freely accessible and free of charge.

The “Hospitality Innovation Award” was first presented in 2007 by PKF hotelexperts in recognition of significant achievements that have had a lasting impact on the international hotel industry, with a special focus on social and societal commitment. Winners of the award in recent years have included Dipl.-Ing. Vanessa Borkmann and Prof. Dr.-Ing.Wilhelm Bauer (of the Fraunhofer IAO “FutureHotel” innovation network), Prof. Dr. Peter Eigen (founder of Transparency International), Clemens Foschi (former managing director of Caritas Services GmbH for the realisation of the Magdas Hotel in Vienna), Ali Koç and Semahat Arsel (Divan hotel group), Ursula Schelle-Müller and Dieter Müller (Motel One), Carlo Petrini (Slow Food), Peter-Mario Kubsch (Studiosus) and Helmut Kutin (from the SOS-Kinderdorf children’s charity).

More information about hotelforum:
hotelforum is the European Hotel Development Conference, which for 16 years now has been a regular annual feature accommodating networking and exchanges between experts when it comes to hotel properties. The conference agenda and the evening function at the Hotel Bayerischer Hof in Munich offer a highly-qualified communication platform as part of the Expo Real trade fair for real estate. The gala evening will culminate in the presentation of the “Hotel Property Award”. 2018’s event will be held on Wednesday, 10 October. You will find more information at www.hotelforum.org.


Your contact at hotelforum:

Andreas Martin
Managing Director
hotelforum management GmbH
T +49 (0)30 841 82 138 / -139
M +49 (0)172 8961737
[email protected]

Your contact for press enquiries:

Martina Rozok
T +49 (0)30 400 44 68-1
M +49 (0)170 23 55 988
[email protected]


Press release as pdf

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